top of page

Enhancing Cognitive Capital of Growing Family Companies

I enjoyed being a guest of Peter Harper, Managing Director and CEO of Asena Advisors on a recent podcast of his. Peter and Asena Advisors provide strategic financial and investment advice to entrepreneurs and growing family companies.

Click here to listen 👇

Click here to listen 👆


We discussed my new Amazon #1 Best Seller book titled Brain Habits: The Science of Subconscious Success and how improving Fluid Thinking, and the associated Brain Habits, can accelerate growth and prepare the next generation of leaders.

Fluid Thinking is defined as the ability to solve novel problems which a person has never faced before, i.e. when they are in uncharted waters. It underpins our adaptability, flexibility, learning agility and innovation capability.

This approach leads to an increase in an organization’s overall Cognitive Capital and is paramount in delivering a sustainable competitive advantage for this generation of leaders, as well as future generations.

The topics we covered included the Four Pillars of Subconscious Success, and the associated Brain Habits:

Controlling Attention Pillar:

o Focused Thinking - underpins the brain’s ability to stay focused on important priorities, rather than falling victim to distractions (Note: According a The Economist Magazine report, people are distracted 28% of their day and it costs about $34,000 per person per year in lost productivity)

Complex Problem-Solving Pillar:

o Analytical Thinking - used to accurately define a problem

o Innovative Thinking - brainstorm creative solutions to the defined problem

o Conceptual Thinking - prioritizing solutions, and then selecting the optimum solution

Strategy, Planning, and Execution Pillar:

o Strategic Thinking - developing a Strategy and path forward to implement the solution

o Abstract Thinking - used to Plan out the steps/timelines to put the strategy into action

o Operational Thinking - involves executing the Strategy and Plan effectively and efficiently

Social Leadership Pillar:

o NonVerbal Thinking – ability to read body language and supports the ability build rapport

o Perspective Thinking – the capability to understand other’s thinking and feelings, as well as empathize

o Intuitive Thinking – underpins the ability to ‘read the room’ and a person’s ‘gut feel’ and ‘street smarts’

About Phillip Campbell and enigmaFIT

Phillip Campbell is the CEO of enigmaFIT, a global executive brain coaching company. He has a Master of Cognitive Science and is committed to developing cognitive excellence for clients. Over the past 25 years, he has coached Fortune 500 executives and entrepreneurs in the USA, Europe, and AsiaPac.

If you want to find out more about Phillip and enigmaFIT, you can:

1. visit the website

2. email Phillip Campbell at

3. purchase Phillip’s Brain Habits book at Brain Habits eBook

About Peter Harper and Asena Advisors

Peter Harper is the Managing Director and CEO of Asena Advisors. They focus on managing the wealth and investments of high-net-worth individuals and families. As the financial landscape continues to evolve, family offices are adapting their investment strategies to navigate market complexities, capitalize on emerging opportunities and align with changing investor preferences.

If you want to find out more about Peter and Asena Advisors, you can:

1. visit the website

2. email Peter Harper at

3. view other blogs and interviews at



bottom of page